These Chanel Ads Should be for Perfume
The first thing that caught my eye in the August Vanity Fair was this series of ads for Chanel. I love them. They are the first ads in a long time that have captured my interest and made me look for more than a second or two.
I love the subdued lighting and the colors - they look hand-tinted. The clothes, the wig and the makeup are fun, too. But what really strikes me is how perfect these images are for selling perfume.
I would buy any perfume worn by the woman Claudia Schiffer is portraying in these shots. I absolutely would. And I am not one to be so easily swayed by advertising.
But I love the fantasy these pictures tell. In my mind, she is in a pre-war apartment somewhere in Paris, Munich, or some other European city with style. In the first shot she is day-dreaming about her lover, about what they will do together. In the second shot, she is doing whatever it is they do together (what that is is up to you, the viewer). In the third shot, she is watching him leave the building, thinking, He deserves that glove.
All the way through, it feels as if she is in control of the situation. This is a woman in charge of her sexuality and her pleasure. If she's on her hands and knees, it's because she wants to be, not because someone is intimidating or using her.
She is a strong woman. A beautiful woman. A woman capable of getting and keeping any man she wants. A woman who lives life on her terms. A woman who loves passionately.
Who wouldn't want to be that woman? She must smell incredible. Sexy but not raunchy. Strong but not overpowering. Feminine but not girly. She must smell like a real woman. Interesting. Mesmerizing. Tantalizing. And deep.

The only thing is, I can't think of an existing Chanel perfume that perfectly fits my little fantasy about this photo fantasy.
I thought at first that Coco or Cuir de Russie might do, but no, they're not quite right. Some might suggest Coromandel or Allure, but no, not subtle enough. And although it crossed my mind that No. 22 and No. 31 might work in that twisted, madonna-whore way, I rejected those, too.
You know what this means don't you? This means Chanel needs to create a perfume to match Karl Lagerfeld's photographic vision. So, Messieurs Polge and Sheldrake, if you don't mind? Something warm and rich, seductive and unforgettable would be lovely. Something that puts me in mind of all the best vintage perfumes but is something I haven't smelled before. Something known and yet surprising.
I think Gabrielle Chanel would like the woman in Karl's photos, and would appreciate a perfume that complements her style. Maybe it's the dark bob, but the spirit of Chanel is somehow alive in these shots. Well done, M. Lagerfeld. Gentlemen, I await the perfume.




















