Ever wonder what it's like to be one of the country's top beauty editors? Those special few who get invited to those fancy perfume-release parties, where companies regale you with the dazzling delights of their new fragrances (with the unspoken but clear expectation that you will dutifully turn around and tell us, the buying public, about those dazzling delights)?
Well, wonder no more.
Joshua David Stein attended the recent luncheon for Banana Republic's newly tweaked and re-released Classic perfume celebrating the brand's 30th anniversary. Here's a taste of the goings-on:
Back in the safari-jacketed days of 1995, she explained, Banana Republic Classic was an eau de toilette. De Metz was very excited to be able to announce that today’s Classic was a more concentrated eau de parfum. The editors clapped politely.
Enjoy this tongue-in-cheek peek behind the perfumed veil of scent marketing as the New York Times crashes the Banana Republic party.
Thanks to Joe for bringing it to my attention.
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